AVA GARFINKEL
This personal project was a concept brand design assignment that I did over the course of 3 days to practice my branding skills. Paus is described as a subscription box service that ams to make self-care more accessible. Their name, Paus, was chosen because they want to encourage taking a break from daily life and taking a moment to focus on yourself. Each box comes with a thank you card and five wellness & beauty products like face and hair masks, body scrubs, bath bombs, etc. They want their brand to feel fresh and happy, and a recommended color palette was provided.
PRODUCT
For the final product I created a full logo suite, a brand pattern, and packaging design. The brand pattern features two diagonal lines resembling a "pause" icon repeated in different colors, and the angle is of the symbol is reflected in the logo typography. Overall I believe this short project resulted in a recognizable brand that conveys the company's goal of fresh, accessible at-home self-care.